Not just another marketing gimmick

I tend to be hyper-sensitive to marketing schemes and usually smell a gimmick rather quickly. And this sure seemed like one.

I’m speaking of one particular feature of the new bikes that Susan and I got a couple of months back. Since we were getting serious about riding every day for exercise and our old bikes just weren’t holding up. we went shopping for new wheels.

We started out going about 4-5 miles at a time but are up to anywhere from 12-16 miles. That may not seem like much to a serious bike enthusiast but we’re making solid progress and can feel the difference in our legs.

It not only provides good exercise but has given us another means of connecting – not an easy thing to do with nine of us in the house! And since we tend to ride in the evenings and live in the country we are seeing our fair share of beautiful skies and sunsets.

So what is this particular feature that immediately struck me as just another marketing gimmick?

The 21 speeds!

In case you are not aware, there are 3 gear levels at the pedals and 7 gear levels on the rear tire – hence the 21 gears. (Once again my math skills stun and amaze!) There is a little bit of overlap but still that’s a lot of gears; especially the lowest gear of 1 – 1.

Who in their right mind would need a gear as low as 1 – 1? Riding in it on level ground is like shadow boxing on a calm day – there simply is no resistance.

Since we live out in the country we enjoy our share of cascading terrain but none of the changes in elevation are too bad and if you keep your momentum heading into a hill it’s not that tough to get up the other side.

But then…

We came upon the mother of all hills! Since I don’t ride with a smart phone or GPS I don’t know the actual change in elevation but it is massive!

That was the evening I discovered that the gear 1 – 1 was not just another marketing gimmick!

You don’t go very far very fast, but you do keep moving and that is the point.

Life can feel that way sometimes. There are seasons when the pace is breakneck and it’s all you can do to hang on. But then there are times when trudging through the events of life can feel like moving at a snail’s pace. But any amount of movement is better than the alternative.

“For my thoughts are not your thoughts, neither are your ways my ways,” declares the Lord. ~ Isaiah 55:8

God’s purposes and timing are different from ours. Certain events or seasons of life go too fast for my liking and other’s go way too slow. But God is working in a rhythm that accomplishes His good intentions in ways we seldom comprehend at the moment.

When we get frustrated with what seems to be a pace that is too slow, we need to remember that some movement is better than no movement and that God is still working to bring about His good and perfect will.

So shift down a gear and keep pedaling!


P.S. – The padded bicycle shorts are no gimmick either! Turns out they’re a real blessing in the end! (Pun intended)

© Richard Alvey and iLife Journey, 2012. All rights reserved.


Filed under Christianity, Determination, God, God's Will, Life in General, Motivation, Religion and Spirituality, Trusting God

6 responses to “Not just another marketing gimmick

  1. Love the reflection. In my journey between home and school is flat but the southerly wind can be a killer. You are right, the gears are a blessing. Great metaphor.

  2. “Keep pedaling.” Thanks, I needed that.

  3. Great analogy – as hard as it is, we need to allow God to work in his way and his time.

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